Listen to How to Sell with Steli Efti.

Steli gives practical advice for how to sell anything.

How would Steli grow a company from $0 to $20K revenue in a month?

• Proximity: identify potential customers from family, neighbors, and town.
• Build relationships: learn their business.
• Think: how would I start from scratch? What does it take to operate their business?
• Ask for advice: get to know their pain and problems.
• Soft close: identify with your customers and ask for money (validation).

Outbound is a grind. Work backwards from the goals.

• Goal: Setup fifty meetings
• Output: 500 calls * 10 percent conversion = fifty meetings
• Execution: Make 500 calls

Identify with the customer and be genuine. If the meeting didn't go well be humble and ask for advice.

Overall great episode.