Thoughts on Everyone Hates Marketing Feb 5, 2019 - Listen to How to Sell with Steli Efti
Listen to How to Sell with Steli Efti.
Steli gives practical advice for how to sell anything.
How would Steli grow a company from $0 to $20K revenue in a month?
- Proximity: identify potential customers from family, neighbors, and town.
- Build relationships: learn their business.
- Think: how would I start from scratch? What does it take to operate their business?
- Ask for advice: get to know their pain and problems.
- Soft close: identify with your customers and ask for money (validation).
Outbound is a grind. Work backwards from the goals.
- Goal: Setup fifty meetings
- Output: 500 calls * 10 percent conversion = fifty meetings
- Execution: Make 500 calls
Identify with the customer and be genuine. If the meeting didn't go well be humble and ask for advice.
Overall great episode.